Farm Pride Juice & Yoghurt:
From 1x-4x.
- The brand team had set out to create a marketing campaign that will not only create positive awareness and product sampling across Nigeria, but also drive significant sales and generate on the spot consumer feedback to help channel brand direction in the coming years.
- Agency designed & executed a four pillar marketing campaign called Experience100% Natural.
- The campaign resulted in a record breaking success of a minimum 1X to 4X sales growth in 2 months and this led to official commendations from the management on the excellent campaign.